The Placebo Opportunity

The Placebo Opportunity

Subconscious expectation is known to control medical outcomes. Hypnotherapy can target that power for other benefits. Transcript There’s a problem ahead for drug companies trying to market new pain killers. Given the opioid epidemic, you might expect tighter...
Loving Placebo

Loving Placebo

Modern medicine’s attempts to reduce wellness to biology have created a gulf between the patient’s mind and body. In “Elderhood,” Louise Aronson attributes this to medical specialization and a focus on record-keeping that prevents the doctor from addressing the whole...